What DukeOS is

DukeOS is the AI operating system for business, made by SmartDuke Technologies. Your customers, sales, bookings, memberships, invoices, stock, projects, support, messages and your website live in one app, and Duke, your AI teammate, works inside every part of it.

The apps

DukeOS is made of apps you switch on as you need them:

• Customers and sales: CRM (contacts, companies, leads and tasks), Sales (quotes and orders), Invoicing with online payments, the customer app for your members and your website.
• Day to day: Bookings, Memberships, Attendance, Inventory, Projects and the Help desk.
• Messages and marketing: WhatsApp, Email, Forms and Message templates.
• Make it yours: Custom pages, Custom fields, Automations, Imports and the Menu editor.
• Your team: Team, one list of everyone who works for you, with their jobs, shifts, timesheets and leave. See Inviting your team.
• Control: Roles & permissions, the Audit log, Your brand and domain, Two-factor sign-in and Branches.

Your business type (one of 76, from gyms, clinics and salons to tutoring centres, shops, agencies and home services such as cleaning, repairs or pest control) decides which apps, pages and automations you start with, and Duke sets the rest up with you when you sign up. See Setting up with Duke. You can change everything later.

Duke, your AI teammate

Duke answers questions about your business from your own data, drafts messages, prepares changes for you to approve, answers your customers on WhatsApp if you switch that on, and works toward goals you set. It can only see and do what the person asking it is allowed to, and it never changes anything important without a person's approval. See What Duke does.

Who uses it

• Owners set up the business, the team, roles and plan, and approve Duke's work.
• The team (managers, front desk, trainers, practitioners, sales…) each see the parts their role allows.
• Your customers use the customer app and talk to you (and Duke) on WhatsApp.

Where it works

DukeOS runs in your web browser on a computer, tablet or phone. There's nothing to install. Your business has its own address (yourname.dukeos.app), or your own domain.

What DukeOS isn't

DukeOS doesn't include point of sale (a till), accounting (a ledger) or payroll. Duke doesn't answer phone calls yet. To sell online, use the shop on your website.