Built by asking.
A name, the fields, a link to contacts and a place in the menu, in one sentence.
52 types
Duke sets up the pages, pipeline and messages for your kind of business. Each group has a live demo.
Health & fitness
Beauty & wellness
Clinics & care
Professional services
Home & field services
Partner with DukeOS
License the source code and host it yourself, or deliver it fully managed under your own brand.
Partner programmeLearn more
Demos, guides and help, plus the studio that builds DukeOS.
Resources
AppsBuild & automateCustom pages
The Custom pages appPart of DukeOS, the AI operating system for business: CRM, ERP and AI agents in one system. From $49 a month per business
Assessments, properties, repairs, gift vouchers: whatever your business keeps, it can have its own page. Describe it to Duke, approve, and your team starts adding records, linked to the right customers.
01Chapter 05 of Meet Duke · Builds what's missing
Describe what you keep and Duke builds the page. On WhatsApp it can fill in a customer's own records, and in the assistant it answers questions over them.
Who decides
A name, the fields, a link to contacts and a place in the menu, in one sentence.
With capture on and the page chosen, Duke on duty adds or updates that customer's own record from what they told it.
Filters, totals and linked records, asked for in plain words.
02In Custom pages
What Custom pages does, part by part, on screens from our live demos.
Built by asking
Tell Duke what the page is for. It proposes a name, an icon, the main field and the other fields, and builds it once you approve. The page gets its own place in your menu.
Fields
Each field has a type, and values are checked against it, so a date is always a date and a price is always money.
Fitness assessment · Hannah Cole
Linked records
Link a page to contacts, optionally or always. The records then show on the customer's profile and timeline. Pages can link to each other too: a viewing links to a property, and the property lists its viewings with “Add” already filled in.
Boards and totals
Turn any choose-one field into a board and drag records between columns. Filter and sort by any field, and see counts, sums and averages, grouped the way you want.
03Works with
They share one set of customers, one timeline and one Duke.
05Start free
Free to build. Pay when you publish.
Start freeLive demos · no sign-up
A demo business with months of sample data. Pick a role on the sign-in page.







