52 types
Duke sets up the pages, pipeline and messages for your kind of business. Each group has a live demo.
Health & fitness
Beauty & wellness
Clinics & care
Professional services
Home & field services
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License the source code and host it yourself, or deliver it fully managed under your own brand.
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Demos, guides and help, plus the studio that builds DukeOS.
Resources
The CRM appPart of DukeOS, the AI operating system for business: CRM, ERP and AI agents in one system. From $49 a month per business
DukeOS CRM keeps your contacts, companies and leads in pipelines with your own stages, and tells you who needs a next step. Duke follows up, with your approval.
01Duke in CRM
It reads your contacts and pipelines with your permissions, notices who's gone quiet and prepares the next step for your yes. On WhatsApp, it saves new enquiries itself once you switch that on.
Who decides
With capture on, Duke on duty saves the person who wrote as a contact, records their answers in your own fields and notes the enquiry as a lead for your team.
Open the app and Duke has counted the leads with no next step, the follow-ups that are late and the new leads, each with a button to see who.
Do first · Skyline Realty
Ask in plain words. Duke shows one sentence saying what will change, and nothing moves until you approve.
02In CRM
What CRM does, part by part, on screens from our live demos.
Custom fields
Budget and preferred area for an agency. Fitness goal and emergency contact for a gym. Add fields to contacts, leads and companies yourself, or ask Duke to.
With Duke: ask for a field in plain words, like “Preferred area, a choice of five”, and it adds it after your approval.
Contact fields · Skyline Realty
Pipelines
A gym runs Enquiry → Trial → Member. An agency runs Inquiry → Viewing → Negotiation → Closed. Pipelines and stages are your data, not our code, so you can have as many as you need and rename them any time.
Contacts & companies
Members, buyers, patients, students: one list with search, tags, owners and companies. Each person shows where they stand across your apps, like their plan, their last visit or their lead stage.
Timeline
Open a customer and see their tasks, notes, messages, invoices, leads and bookings together. Everything that happened is on the timeline, whoever did it: your team, an automation or Duke.
03Works with
They share one set of customers, one timeline and one Duke.
04Questions
DukeOS's CRM is included in every plan, priced per business, not per user: Starter is $49 a month for up to 3 team members, Growth $99 for up to 10, and Pro $199 for up to 25. Every other business app is included too. India prices are before 18% GST.
Yes. In DukeOS, pipelines and their stages are yours to name, so a gym can track trial to member and an agency inquiry to closed. Leads move between stages on a board, and Duke counts the leads with no next step and the follow-ups that are late.
Yes. DukeOS connects your own WhatsApp Business number through Meta's official Cloud API, and every message sits on the contact's timeline. On Growth and above, Duke on duty can save new enquiries as contacts and note them as leads, even at 10 pm. Drafted replies work on every plan.
No. In DukeOS, Duke shows one sentence saying what will change, and nothing moves until you approve it. It works with the permissions of the person asking, never more. The only exceptions are the actions you switch on for Duke on duty, limited to that customer.
05Start free
Free to build. Pay when you publish.
Start freeLive demos · no sign-up
A demo business with months of sample data. Pick a role on the sign-in page.
