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License the source code and host it yourself, or deliver it fully managed under your own brand.

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AI CRMAI ERPWhatsApp CRMAI agentsBuild with AIMeet DukeAll apps
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Source-code licenceWhite-label for agencies
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IndustriesRetailOnline seller

DukeOS for online sellers · AI operating systemCRM, ERP and AI agents in one system. From $49 a month per business. About DukeOS

Order management for online sellersThe back office behind your online orders.

DukeOS is the AI operating system for online sellers: orders, stock, customers, invoices and WhatsApp in one app, with Duke, an AI assistant that prepares the work for your approval. Customers, orders, stock and after-sales in one place, with Duke answering WhatsApp. DukeOS doesn't host your web shop or sync with one: you record each order as a sales order, and everything else follows from it.

A small online seller writing up orders among parcels
Duke on WhatsAppHi Farah, the sambal is RM18 a jar and the kaya RM14. I've noted your order and the team will confirm delivery today.
Make the order for Farah.
Waiting for your approvalCreate order SO-0318 for Farah Rahman: 2 × Sambal, 1 × Kaya, RM50.00ApproveNot now

01Duke at your online business

Duke turns WhatsApp chats into orders you can pack.

Your customers order by message, so Duke answers with your prices, notes exactly what each one asked for and saves new buyers. Say the word and it prepares the sales order; parcel questions become tickets with a reply drafted.

Who decides

  • On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
  • Waits for your approvalIt prepares it and shows a one-line preview. Nothing changes until you approve.
  • Just answersReading needs no approval, and it sees only what the person asking may see.
  • Ready when you open the appInsights are made from your own numbers when you open the app.
  • Checked every morningGoals are measured every morning, with a forecast.
Meet Duke

A day with Duke

A Wednesday at a sambal and kaya kitchen in KL
  1. Checked your new customers goal150 new customers by 31 Oct: 112 so far, on pace for 161.GoalsChecked every morning
  2. Had today's packing list readyYou open the Dashboard: 14 open orders to pack, 2 tickets with no reply.InsightsReady when you open the app
  3. Noted an order on WhatsAppHafiz wants 3 jars of sambal sent to Subang Jaya: RM54, noted for the team.Duke on dutyOn its own, by your rule
  4. Prepared Hafiz's order for your yesSO-0331: 3 × Sambal plus Klang Valley postage, RM62.00, waiting for approval.SalesWaits for your approval
  5. Drafted a reply about a parcelMei's ticket: your note says it shipped Monday. The email reply is ready.Help deskWaits for your approval
An example day. Names and numbers are made up.

02The apps online sellers use

Orders, stock and customers, without the spreadsheets.

Sales orders, stock and the help desk, with a role for the people who pack, ship and receive deliveries.

03In the app

A closer look.

Screens from our live demos, and what each part does for the business.

Orders

Every order, recorded once.

Record orders that arrive on WhatsApp, by email or from your website as sales orders. Marking one fulfilled takes the stock, and if a line would go below zero nothing changes.

Stock

What's left, always right.

Bring your products in from a spreadsheet, then every delivery received and order shipped is a movement. You see low and sold-out products at a glance.

After-sales

Returns and delivery questions in one thread.

Each question is a ticket for the customer, with their messages, your internal notes and replies by email. The first reply time is recorded.

Pages Duke can build for you

Pages built for an online seller.

We set these up with you, or you ask Duke. The shop's ready-made Custom orders and Supplier orders pages are available too.

  • Supplier orders
  • Returns
  • Couriers
  • Custom orders
  • Wholesale buyers

06Start free

Build your wholebusiness, free.

Free to build. Pay when you publish.

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