From a sentence to fixed steps.
New automations are saved as drafts. Switching one on is a second, separate yes.
52 types
Duke sets up the pages, pipeline and messages for your kind of business. Each group has a live demo.
Health & fitness
Beauty & wellness
Clinics & care
Professional services
Home & field services
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License the source code and host it yourself, or deliver it fully managed under your own brand.
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Demos, guides and help, plus the studio that builds DukeOS.
Resources
AppsBuild & automateAutomations
The Automations appPart of DukeOS, the AI operating system for business: CRM, ERP and AI agents in one system. From $49 a month per business
Automations follow a simple pattern: when something happens, if it matches, then do the steps. Approvals are on by default, so nothing goes out until someone has looked at it, unless you decide otherwise.
Automation · Renewal reminder
01Duke in Automations
Tell Duke what should happen and when. It picks the trigger, the conditions and the steps, and shows you the automation before it's saved. When a job needs judgement, it suggests an agent instead.
Who decides
New automations are saved as drafts. Switching one on is a second, separate yes.
An AI draft step has Duke write the subject and text for each person. Those steps always wait for someone to approve.
Ask which automations are on and how their runs went.
02In Automations
What Automations does, part by part, on screens from our live demos.
When
Triggers come from your apps: a new contact, a lead moving stage, a membership about to end, a missed class, an appointment coming up, an invoice going overdue, or a record on one of your own pages.
With Duke: say what should happen and it picks the trigger for you.
When · Appointment coming up
Then
A step can send an email or an approved WhatsApp template, create a task or update a record. An AI draft step has Duke write the subject and text for each person. Add delays in days or hours between steps.
Steps · Overdue invoice follow-up
Safe to leave running
Automations run with the owner's permissions and every change is in the audit log. Each edit saves a new version, run history is kept, and they can't loop into each other. Imports never start automations.
Runs · Renewal reminder
| Member | Started | Step | Status |
|---|---|---|---|
| Kiara Brooks | Today 09:00 | Send email | Waiting for approval |
| Leo Hart | Yesterday | Create task | Done |
| Ama Boateng | Mon | Wait 3 days | Running |
Ready-made
Each business type comes with ready-made automations, added switched off so you can read them first. Or describe what you want and Duke builds the automation for you to approve.
03Works with
They share one set of customers, one timeline and one Duke.
05Start free
Free to build. Pay when you publish.
Start freeLive demos · no sign-up
A demo business with months of sample data. Pick a role on the sign-in page.







