Partner with DukeOS

License the source code and host it yourself, or deliver it fully managed under your own brand.

Partner programme

Product

AI CRMAI ERPWhatsApp CRMAI agentsBuild with AIMeet DukeAll apps
Industries Pricing

Partners

Source-code licenceWhite-label for agencies
Custom software

Resources

Live demosGuidesHelp centreJournalCompare DukeOSFor studentsCustom softwareAbout SmartDuke
Start free Sign in

IndustriesReal estateReal estate agency

DukeOS for estate agencies · AI operating systemCRM, ERP and AI agents in one system. From $49 a month per business. About DukeOS

Real estate CRMEvery buyer matched, every deal moving.

DukeOS is the AI operating system for real estate agencies: leads, properties, site visits and WhatsApp in one app, with Duke, an AI assistant that prepares the work for your approval. Buyers, sellers, listings, viewings and closings in one place. Duke answers enquiries on WhatsApp, matches buyers to the right homes and nudges the deals that have gone quiet.

An estate agent showing an apartment to a couple

01Duke at your agency

Duke keeps every buyer warm while you're out showing.

It answers listing questions on WhatsApp from your own notes, saves each buyer's budget and area, and books viewings into your agents' free times. Each morning the quiet deals and today's showings are ready for you, and every follow-up waits for your yes.

Who decides

  • On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
  • Waits for your approvalIt prepares it and shows a one-line preview. Nothing changes until you approve.
  • Just answersReading needs no approval, and it sees only what the person asking may see.
  • Ready when you open the appInsights are made from your own numbers when you open the app.
  • Checked every morningGoals are measured every morning, with a forecast.
Meet Duke

A day with Duke

A Saturday at a Denver agency with eight agents
  1. Measured your viewings goal60 viewings booked by 31 Oct: 41 so far, on pace for 63.GoalsChecked every morning
  2. Had today's showings readyYou open the Dashboard: 7 viewings today, 3 deals quiet for over five days.InsightsReady when you open the app
  3. Drafted 4 stalled-deal follow-upsBuyers in negotiation with no contact for five days, each naming their home.AI agentsWaits for your approval
  4. Saved a buyer's budget and areaMaya wants 3 beds in Park Hill under $700,000. Saved as an enquiry.Duke on dutyOn its own, by your rule
  5. Booked her viewing with LuisMaya picked Sunday 2:00 pm, from Luis's free times on WhatsApp.BookingsOn its own, by your rule
An example day. Names and numbers are made up.

02The apps estate agencies use

Set up for an agency: clients, listings, deals.

A real estate agency starts with the CRM, listings and viewings as pages, commission invoices, guides Duke can search and roles for agents and the back office.

03In the app

A closer look.

Screens from our live demos, and what each part does for the business.

Deals

Every deal on one board.

Inquiry, qualified, viewing, negotiation, under contract, closed. Name the stages your way, drag deals between them and see what each stage is worth.

Listings

Listings that move from Available to Sold.

Every home, plot and space you sell or rent, with photos, bedrooms, size, price and status. Filter by sale or rent and type, see each one's site visits, and ask Duke to match buyers.

Viewings

Feedback from every viewing.

After each viewing, record how interested the buyer was, what they said and the next step. Hot buyers stand out, and the visit sits on their timeline.

Duke on duty

Listing questions answered late at night.

Buyers ask about pets, HOA dues or a tour of the model home. Duke replies from your own answers or drafts it for an agent to send, and hands over valuations and anything unusual.

Ready-made pages

Properties, developments, transactions.

An agency starts with ready-made pages, linked to clients. In the demo some are renamed; rename yours, change the fields or add more by asking Duke.

  • Properties
  • New developments
  • Viewing feedback
  • Transactions
  • Referral partners

05Questions

Real estate agency: common questions

How much does a real estate CRM cost?

DukeOS costs $49 a month for the whole agency, not per agent, with up to 3 team members. Growth at $99 covers up to 10 agents, two branches and Duke answering enquiries on WhatsApp on its own. Pro at $199 covers up to 25. India prices are before 18% GST.

Can it match buyers to properties?

Yes. In DukeOS, Duke matches buyers to the right homes from your listings and what each buyer wants. Properties are built in, with photos, bedrooms, size, price and status, and each one links to its site visits and the buyers who fit it.

Can I answer property enquiries on WhatsApp?

Yes. DukeOS connects your own WhatsApp Business number through Meta's official platform, and every chat sits on the client's page. On Growth and above, Duke can answer listing questions on its own from your answers, or draft replies for an agent to send. Valuations and anything unusual always go to a person.

Can I change the deal stages?

Yes. DukeOS shows every deal on one board, with stages such as inquiry, qualified, viewing, negotiation, under contract and closed. Name the stages your way, drag deals between them and see what each stage is worth. Duke nudges the deals that have gone quiet.

06Start free

Build your wholebusiness, free.

Free to build. Pay when you publish.

Start free