DukeOS pricing
Per business, not per personYearly billing: 2 months free
Priced per business. Every app, and Duke.
Simple plans, priced per business, not per person. Choose by team size and what you'd like Duke to take on. Pay yearly and get 2 months free, with guided setup included.
01For your business
Three plans, every app.
Every plan has every business app, Duke, WhatsApp and email. Plans differ in team size, branches and how much Duke takes on.
Starter
One location, up to 3 team members.
$49 / month
Billed monthly, per business. Or $41 a month billed yearly.
Start free- Every business app: CRM, sales, invoicing, bookings, memberships, inventory, projects, help desk and more
- Duke the assistant: ask anything, drafts, daily insights
- WhatsApp and email
- Your brand on a dukeos.app address
Growth
Most popularA growing team, up to 10 team members.
$99 / month
Billed monthly, per business. Or $83 a month billed yearly.
Start freeEverything in Starter, plus
- Duke on duty: answers your customers on WhatsApp
- Goals: give Duke a number and a date
- AI agents: jobs in plain words, on a schedule
- Up to 2 branches with their own hours, staff and stock
Pro
Bigger teams and branches, up to 25 team members.
$199 / month
Billed monthly, per business. Or $166 a month billed yearly.
Start freeEverything in Growth, plus
- Your own domain, like app.yourbusiness.com
- Unlimited branches with their own hours, staff and stock
- Priority support
- Up to 25 team members
Compare all features
| What's included | Starter | Growth | Pro |
|---|---|---|---|
| Team members | Up to 3 | Up to 10 | Up to 25 |
| Branches | 1 location | Up to 2 | Unlimited |
| AI credits a month | About 500 | About 2,000 | About 5,000 |
| Every business app: WhatsApp, email, website and forms | ✓ | ✓ | ✓ |
| Duke the assistant: ask anything, drafts, daily insights | ✓ | ✓ | ✓ |
| Duke on duty: answers your customers on WhatsApp | – | ✓ | ✓ |
| Goals: Duke works towards your targets | – | ✓ | ✓ |
| AI agents: jobs done for you on a schedule | – | ✓ | ✓ |
| Automations on at once | Up to 10 | Up to 30 | Unlimited |
| Your own domain (app.yourbusiness.com) | – | – | ✓ |
| Support | Email and chat | Email and chat | Priority |
- 1 AI credit = $0.01 of AI cost. Settings shows what was used, by feature and by person.
- Bring your own OpenAI or Anthropic key: Duke's calls on your key use no credits.
- Team members are the people who sign in (you and your staff). Customers and members are unlimited on every plan.
- Need more team members or credits? Talk to us.
- Signing up and building your app is free. Your app stays a draft until you choose a plan and publish it; unpublished drafts are deleted after 30 days.
- Take payments from your customers through your own payment account: connect it in Settings and send payment links. The money goes straight to you; the provider charges its own fees.
- Meta's WhatsApp message fees are billed by Meta.
Guided setup
from $199
We set DukeOS up with you, so you start with a working system. Free with yearly billing.
Ask about setup →Student offer
$15
One time, for 3 months of the Growth features, for a college or school project.
Apply as a student →Plans per business a month, before tax: Starter $49 · Growth $99 · Pro $199. Yearly billing: 2 months free. Student offer: $15 one time for 3 months.
03Enterprise and agencies
More than a plan, or your brand.
Larger businesses, and agencies selling DukeOS to their clients under their own brand: we host it and you set your price. Tech companies can take only the code with the source licence, and support their own clients. Contact us for pricing.
04Questions
Pricing questions.
Still unsure? Try a live demo, or contact us and we'll suggest the right plan.
Are taxes included?
Is it priced per team member?
What's the difference between the plans?
How does yearly billing work?
05Start free
Build your appfor free.
Free to build. Pay when you publish.
Start free
