IndustriesRetailClothing boutique
DukeOS for boutiques · AI operating systemCRM, ERP and AI agents in one system. From $49 a month per business. About DukeOS
Clothing boutique softwareKnow your regulars as well as your rails.
DukeOS is the AI operating system for clothing boutiques: stock, regular customers, orders and WhatsApp in one app, with Duke, an AI assistant that prepares the work for your approval. Every customer, what they buy and what they like, next to your stock and sales. Duke answers WhatsApp questions, keeps alterations on track and reminds you who hasn't been in for a while.
01Duke at your boutique
Duke keeps your regulars close on the busiest Saturdays.
It answers prices on WhatsApp while you're with someone in the fitting room, passes size questions to whoever is on the floor and notes alterations from what customers write. Exchange replies, win-back notes and new orders wait for your nod.
Who decides
- On its own, by your ruleDuke on duty does it for the customer who wrote, once you switch that action on.
- Waits for your approvalIt prepares it and shows a one-line preview. Nothing changes until you approve.
- Just answersReading needs no approval, and it sees only what the person asking may see.
- Ready when you open the appInsights are made from your own numbers when you open the app.
A day with Duke
A Saturday at a high street boutique- Had the Saturday read readyYou open the Dashboard: 2 exchange tickets with no reply, 4 pieces at their reorder level.InsightsReady when you open the app
- Answered a price, passed on a sizeElla asked about the cashmere roll-neck: £95. Her size 10 question went to Sophie.Duke on dutyOn its own, by your rule
- Noted an alteration from WhatsAppAmira confirmed her silk skirt: take up 4 cm. Added to her Alterations record.Custom pagesOn its own, by your rule
- Briefed you before a regular came inHannah's year: £1,240, mostly linen and earth tones, last visit in August.CRMJust answers
- Drafted a reply on an exchangeNaomi wants her trench coat in a 14. The email reply is ready for you.Help deskWaits for your approval
03In the app
A closer look.
Screens from our live demos, and what each part does for the business.
Customers
A profile for every regular.
Add your own fields to customers: sizes, styles they love, how they like to hear from you. Every sale, message and alteration shows on their timeline.
Hannah Clarke
Alterations
Hems and fittings, never lost.
An Alterations page built for you: the garment, what's being done, the fitting date and when it's ready, on a board. Duke can add one when you ask.
AlterationsBoard
| Customer | Garment | Work | Ready by | Stage |
|---|---|---|---|---|
| Amira Khan | Silk midi skirt | Take up 4 cm | Fri 16 Oct | In progress |
| Lucy Evans | Wool blazer | Shorten sleeves | Tue 20 Oct | Received |
| Hannah Clarke | Linen trousers | Take in waist | Thu 15 Oct | Ready |
Stock
Rails and stockroom, counted.
Products with prices, reorder levels and stock per branch, with every movement kept. There are no size and colour variants yet, so list each size as its own product when you want its stock counted.
Duke on duty
WhatsApp answered while you serve.
You choose what Duke may do on your number. It answers from what you've told it, saves details and says why when it hands over to a person.
Pages Duke can build for you
Pages built for a boutique.
We build these with you during guided setup, or you ask Duke. You can also add the shop's ready-made Custom orders page.
04Related
Also for
The same apps, set up in the words of other businesses.
06Start free
Build your wholebusiness, free.
Free to build. Pay when you publish.
Start free
